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Lesson 4 - KeywordsThe best articles on Associated Content are keyword articles. A keyword is any term which someone would search for in a search engine. These can be as broad as “weight loss” or as specific as “losing 10 pounds in ten days”. What you want to find is a search term that has a lot of searches, and a relatively small number of competing websites. To check searches you should use a tool like the Overture Inventory tool, which is a fantastic, but unfortunately slow and unreliable website. When you find an interesting keyword, preferably one that has a number of words in the keyword phrase, you type that entire phrase into Google in quotes and check out the number of results. A good guide would be to try for any search term with more than 100 searches and less than 2,000 competing websites. These terms are hard to come by, but worth the effort of finding them. When your article gets indexed by Google, it is very likely to appear on the very top page of the results, giving you an excellent chance to get every single one of those searchers to click on your article. In general, the longer the phrase, the more likely it is to be a good keyword. Thus, we could assume that “how to lose 10 pounds in ten days” is a better keyword than “how to lose 10 pounds”. This process takes a while to do it manually, and that’s one of the major reasons why I like to use software like Article Architect. It won’t automate the entire process, but it can make it way faster, and it gives you another option we’re going to utilize in the next tutorial…keyword density. For now, all you need to know is that Article Architect utilizes and automates the exact same method that I prescribe for keyword research, except it can shave off 2/3 of the time. In addition, Article Architect also stores keywords so you can use them later. A good keyword, however, is useless if you don’t know how to optimize your articles to fit what Google is looking for. Ready to learn about Keyword Density?
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